Hi, I'm Justin.

I'm an AFC. I charge $200 an hour. I trained an AI on everything I know — so you don't have to afford me.

It answers at 2 AM. It remembers your last conversation. It speaks in my voice because I wrote every word of its training. The only people who get real financial counseling shouldn't be the ones who can afford $200 an hour. So this is $9.99 a month.

Try it free for 7 days →
No card. Obviously.
Why I built this

I was 22, making $40K, and I had no idea what to do with a paycheck.

I took my first offer without negotiating — left $15K on the table because nobody told me I could ask. Every finance app I tried talked to me like I was either stupid or broke. Every article assumed I had a 401k match I didn't have, a spouse I didn't have, or a financial advisor I couldn't afford. The people on TikTok sounded confident and wrong.

I figured it out the hard way. Got the credential. Started counseling clients 1:1. Realized I was charging $200 an hour and only helping people who could pay that.

This is what I wish I'd had at 22. Available to everyone.

— Justin
What I'll ask you about

Three questions most money apps refuse to ask you.

After years of counseling, I've found these are the ones that actually matter. In this order.

One

What does your main character life look like?

Before spreadsheets, before budgets — what does a Tuesday in your actual life look like? Where do you live? Who's there? Most of my clients can't answer this. That's the first thing we fix.

Two

How are you going to secure the bag?

At 23, cutting lattes won't change your life. Moving from $55K to $85K will. I'll talk to you about real income moves — job switches, negotiation, the skills that compound. This is where I made my own money, and it's underrated.

Three

What broke mindset are you carrying?

The scripts your parents passed down. The shame you inherited. The weird guilt about spending or the weirder guilt about wanting more. This is the work most finance content refuses to do. I won't refuse.

How it actually talks

It sounds like me.
Because I wrote it.

Every prompt, every framework, every way of handling a hard question — I wrote it. Trained on my blog, my counseling sessions, the frameworks I've developed over a decade.

If you've read my writing, this will feel familiar. If you haven't — now you know what you're getting.

You
I got a job offer for $72K. My friend at another company makes $95K doing the same thing. Is my offer bad?
My AI (me, basically)

Okay first — my first job paid $40K and I took it without negotiating. Left $15K on the table because nobody told me I could ask. So I have feelings about this.

Two questions before I answer yours.

One: is your friend's role actually the same, or just similarly titled? A software engineer at a Series B startup and one at a FAANG are different jobs with different comp ceilings. Not comparable just because the title matches.

Two: have you signed yet? Because here's the thing — you haven't signed. Which means you have the single best negotiating window you'll ever have with this employer.

Tell me more about the role, the process, and how you got to the offer. I'll tell you whether $72K is fair and what to say to get more.

Two ways to work with me

The AI for the daily stuff. Me for the big stuff.

My AI
$9.99
/ month

For the questions that come up constantly. Negotiating an offer. First paycheck panic. Whether to pay off student loans faster. The money fight with your partner. 24/7, in my voice.

Try free for 7 days →
Me, the actual human
$200
/ hour

For the moments that deserve a human. Big inheritance. Career pivot with dependents. Debt that feels unsurvivable. Couples work. The AI will tell you when to book me.

Book a session →
The real questions

The stuff you're actually wondering.

Is this just a ChatGPT wrapper?
Of course it runs on an LLM — nearly everything does now. But ChatGPT will talk to anyone about anything. This was trained specifically on my counseling frameworks, my writing voice, and the actual boundaries of what a financial counselor should and shouldn't say. That training matters a lot.
Is this financial advice?
No. Financial counseling and financial advice are legally different things (I'm being precise, not hedging). The AI will help you think clearly about your goals, habits, and career moves. For tax or investment advice, you need a CFP or CPA — and the AI will tell you that directly when you hit those questions.
What happens to what I share?
Your conversations are yours. Encrypted at rest, visible only to you, deletable on request. I don't sell data and I don't show ads — I spent time at a consumer-advocacy nonprofit; that kind of thing sticks. You pay me $9.99 a month. That's the whole thing.
Does the AI replace actually working with you?
Not even close. For most day-to-day money questions, the AI is enough — that's the point. But some situations deserve a real human. Divorce, debt crisis, couples work, big life transitions. The AI will tell you when to book me directly. I counsel 1:1 clients, and I always will.
Why should I trust this over Cleo, Rocket Money, or the others?
You don't have to. Try it for seven days. If it's not different, don't pay me. But the honest answer: most finance apps make money from interchange fees, cash advances, or premium features designed to upsell you. I just want you to find it useful enough to keep paying $9.99. That alignment changes what the AI will say to you.
Seven days. No card. No catch. Try me.
Start a conversation →
PS — If you try it and it's not for you, just don't subscribe. I'd rather you tell a friend it wasn't your thing than resent me for $9.99.